Campaign 1: Abandoned cart recovery

This is the campaign that pays for itself. When a visitor adds items to their cart and leaves without purchasing, Meeri automatically fires a push notification — no manual work required. The notification reminds them what they left behind and makes it effortless to return and complete the order.

What to say: Keep it friendly and specific. Name the product if possible. Something like "Your [Product Name] is still in your cart — grab it before it sells out" outperforms generic "You left something behind" messaging consistently.

When to send: The first notification should fire within 15–30 minutes of abandonment, while the shopping intent is still warm. A second notification at 24 hours catches shoppers who simply got distracted.

Expected outcome: Well-configured cart recovery campaigns typically recover 5–15% of abandoned carts — revenue that would otherwise be lost entirely.

Campaign 2: Browse abandonment

Cart abandonment gets most of the attention, but browse abandonment — shoppers who view a product page and leave without adding anything — represents an even larger pool of potential revenue. These visitors showed intent; they just needed more convincing.

What to say: Acknowledge their interest without being presumptuous. "Still thinking about [Product Name]? Here's what other customers are saying" pairs a reminder with social proof to nudge them toward a decision.

When to send: 30–60 minutes after they leave the product page. Too immediate feels surveillance-like; too late loses the moment of interest.

Expected outcome: Browse abandonment campaigns typically see lower conversion rates than cart campaigns, but they reach a much larger audience, making the total revenue impact substantial.

Campaign 3: Welcome message

When a visitor subscribes to your push notifications, that's a signal of genuine interest in your store. A well-crafted welcome message sent immediately after opt-in capitalises on that interest at its peak — and sets the tone for your entire relationship with that subscriber.

What to say: Welcome them warmly, tell them what they can expect (exclusive deals, new arrivals, etc.), and give them a reason to visit the store right now. A small welcome discount — even 5% off — can convert a brand-new subscriber into a first-time buyer within hours.

When to send: Immediately after opt-in, while your store is still in their active browser session.

Expected outcome: Welcome campaigns have among the highest engagement rates of any push notification type, because the subscriber is actively warm at the moment of delivery.

Campaign 4: Flash sales and limited-time promotions

Push notifications are the ideal channel for time-sensitive offers — they arrive on the device immediately, unlike email which may sit unread for hours. Flash sales, 24-hour promotions, and seasonal events are all natural fits for a broadcast push campaign sent to your entire subscriber list.

What to say: Lead with the offer and the deadline. "20% off everything — today only. Use code FLASH20" gives the subscriber everything they need to act in a single glance. Don't bury the promotion in narrative.

When to send: At the moment the sale begins. If you know your audience is in a specific timezone, schedule for mid-morning when they're likely to be active on their devices.

Expected outcome: Flash sale notifications drive immediate traffic spikes. Revenue depends heavily on the strength of the offer, but even modest discounts create urgency that drives conversions.

Campaign 5: Back-in-stock alerts

Shoppers who visited a product page and found it out of stock are among your highest-intent visitors — they knew exactly what they wanted. A back-in-stock notification sent the moment the item is available again is one of the highest-converting campaigns you can run.

What to say: Simple and direct: "[Product Name] is back in stock. Limited quantities available — get yours before they're gone again." Genuine scarcity (if it applies) creates legitimate urgency.

When to send: Immediately when inventory is restored. Every hour of delay is a chance for the shopper to find the product elsewhere.

Expected outcome: Because these subscribers have already demonstrated purchasing intent, back-in-stock campaigns consistently achieve some of the highest conversion rates of any push notification type.

Getting all five running

The good news is that campaigns 1 through 3 are fully automated — once configured in Meeri, they run without any ongoing effort. Campaigns 4 and 5 are triggered either on your schedule (flash sales) or by inventory events (back in stock).

Start with cart abandonment and welcome, since those two campaigns alone will drive meaningful recovered revenue and set a strong foundation. Add browse abandonment and back-in-stock next, then layer in promotional campaigns as your subscriber list grows.

The best push notification strategy isn't the most complicated one. It's the one that's actually running — consistently, automatically, and without requiring your attention every day.